11th International Exhibition for Contract Manufacturing and Private Label Market
9 April 2024
10 April 2024
10:00 - 18:00
10:00 - 17:00
Russia is open for new products and suppliers from all over the world

The unique effective business platform where all retailers come to fulfil their orders on all product categories of private label.

SobMa is the only and key meeting point for retailers, brand owners and contract manufacturers from all over Russia and other countries to create vast variety of private label prodcuts. This is where food and non-food producers showcase their capabilities and offer the best conditions for multi-format and specialized retail and e-commerce companies.

The segment continues to grow actively and has significant potential. About 70% of Russians in 2023 say that they are ready to buy Private Label solutions, and there are many categories in which buyers are ready to purchase more Private Label goods than retailers offer at the moment *

Currently, many big corporations have suspended their activity in Russia, so retailers are looking for new products and manufacturers to compensate the market needs which continue to be strong with population over 146 mln people. Find dozens of new customers and reliable partners here, in Moscow.

SobMaExpo 2023 IN NUMBERS:

3 500+ market professionals

Visitors from 50+ regions of Russa

160+ exhibiting companies (manufacturers of all groups of FMCG products)

50+ manufacturers at Novelty Lab, a gallery of new Private Label products

400+ face-to-face meetings between producers and retail representatives at the Retail Connect Summit

Informative two-day conference program with 20+ top industry speakers

250+ delegates to the Retail Connect Summit Conference

Your clients in Russia are ready to make deals:
  • 1

    Easy to pay

    Will be able to pay you abroad through usual bank transfers in the currency of your preference
  • 2


    The goods delivery can be done smoothly with no issues
  • 3

    Travelling to Moscow

    You can easily travel to Moscow (Russia) through leading international airlines

What you will get during 2 exhibition days:

  • The maximum concentration of specialists responsible for private labels in their companies
  • Opportunity to showcase new products, innovations and technologies on the demanding market
  • Expansion of the distribution geography - representatives from 50+ regions of Russia attended the show in 2023
  • Personal negotiations with top managers and decision makers
Who attends the show?
Key exhibition visitor profiles
Retail chains
Distributors, wholesellers

Book a stand and offer your manufacturing capacity to those who need it!

Participation cost is not only about square meters.
What do we mean by the cost, and what do you get?
  • High level and professionalism of the visitor audience
  • Impeccable organization from professionals of the exhibition industry

  • Full promotion of your brands and products among our visitors
  • Effective advertising and promotion opportunities to highlight your brand
  • We are ready to achieve your business targets together with you!


160+ private label manufacturers for food, non-food, packaging and design sectors represent their products and services. In total, over 50 product segments are usually presented at SobmaExpo
  • Spirits, beverages
  • Groceries
  • Ready meals
  • Frozen food
  • Bakery, confectionery
  • Canned products, sauces, seasonings
  • Pet food
  • Meat, dairy, fish
  • Organic, natural, dietary, superfood
  • Ingredients
  • Snacks, chewing gums
  • Pharmaceuticals, food additives
  • Tea, coffee

  • DIY, construction goods
  • Car care, accessories
  • Pharmacy goods
  • Household chemicals
  • Ingredients
  • Furniture, home textile
  • Footware, apparel, accessories
  • Perfumes, cosmetics
  • Personal hygiene
  • Products for children
  • Household goods
  • Office supplies, souvenirs
  • Sport and travel goods
  • Goods and accessories for pets
  • Electronics


and design

  • Aerosols
  • Bottles, containers
  • Design
  • Closures
  • Packaging
  • Labels
Organic Mall
  • Ecological and organic products for a healthy lifestyle
Exhibitor Directory
To make the most of your visit to the exhibition, please plan ahead by using directory of exhibitors in the Contract Manufacturing and Private Label Market
Visiting SobMaExpo
Dear colleagues, visiting the exhibition is free of charge.
Pre-registration is required.

Please fill in the form by clicking the button below -
you will get your printed badge at the Registration
front desk during the show days.
Show Days and Venue
Show days:
April 9 (Tue): 10:00 - 18:00
April 10 (Wed): 10:00 - 17:00

Moscow, Crocus Expo, Pavilion 1, Hall 3

How to get to the venue:

By public transport:
Myakinino metro station (Line 3), exit 2

By car:
Intersection of Moscow City Ring Road (inner side, 66 km) and Volokolamskoe Highway. The territory has free underground and surface parking.
    Already exhibiting?
    Download logos, banners and brand motifs to invite partners and customers to the stand
    Advertising opportunities
    Аdvertising package or sponsorship - discuss it with your manager to find the best way to reach your customers

    Coming soon!

    Technical manuals
    Use our guidelines and technical manuals. These materials will help you organize your participation in the show

    Coming soon!

    Fill in your company information for the Exhibitor Directory - increase the attention of potential customers!

    Personal Account (Badges)

    Before the show, you will need to register badges for anyone working on your stand. Enter personal account to register your team’s badges

    Coming soon!

    A unique hardware-software complex to get contacts database of visitors of your stand - LEADer EXPO

    Contact us

    Book a stand

    Retail Connect

    Marketing and Media

    Stand build-up

    ExpoVisionRus is an independent exhibition company, which has been operating on the market for already 15 years.

    Each of our events is the core of an entire ecosystem in which we bring together suppliers and buyers, business and industry organizations, press and authorities throughout the year, supporting and celebrating each other's successes.

    EVR is your result, achieved by the integrity and coherence of our team, service excellence and unwavering support for our customers, no matter what. These are the values that have always guided our work.


    SobMa 2023 exhibition photo report

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