Business growth opportunity exploring Private label Russian market

New brand development and launch of private label have become two main vectors of consumer market development in 2022 and 2023 in Russia. In addition, assortment groups and the number of product categories have expanded, giving the Russian consumer additional choices. Currently, many big corporations have suspended their activity in Russia, so retailers are looking for new suppliers to compensate the market needs which continue to be strong with population over 146 mln people.
More than 100 local and 60 international manufactures from Turkey, China, Armenia and Belorussia presented their production capacities and novelties to the visitors of International Exhibition for Contract Manufacturing and Private Label Market SobMaExpo on April 4-5, 2023, in Moscow.
A record number of visitors – representatives of Private Label departments of retail chains and brand owners – more than 3000 professional visitors in two days of the trade fair.
The annual Retail Connect summit 2023 has become a foundation for companies in search of growth opportunities, and more than 400 pre-organized meetings between international and domestic suppliers and retailers have become an important driver for the development of the industry.
The online appointment setting software made it possible to avoid wasting time in organizing business meetings and allowed to focus on products and discussing the terms of cooperation. The largest retail chains that participated in this year's negotiations were X5 (Pyaterochka), AUCHAN, MAXI, pharmacy chain April, LENTA, 36.6, pharmacy chain Planeta Zdorovya, Korzinka (Uzbekistan), pharmacy chain VITA, SBER pharmacy chain ЕАПТЕКА, pharmacy chain IRIS, pharmacy chain Gubernskie Apteki, Pobeda, GazpromNeft, Yandex.Market, Drogery Souz, Erkapharm, FZS (ФЗС), Retail chain EUROPA.
With the growing demand, retail chains are planning that the share of private label brands will reach 20% of the assortment by 2025.
Annual International Ceremony Private Label Awards by SobMaExpo was held, celebrating the best private label brands of retailers and their manufacturers. Over its eight-year history, the award has become a landmark event for the largest regional and federal retail chains of Russia and CIS.
For international companies SobMaExpo - is great opportunity to find new clients and partners and become a manufacturing platform for growing market. SobMaExpo has already became the birthplace of thousands of brands and strategic destination for many international entrepreneurs. It shows great potential for the future growth of the contract manufacturing market.
Evaluating preliminary show results, more than 83% would you like to participate in next year SobMaExpo 2024 and would highly recommend their partners to participate in the event.
More than 75% of exhibitors are satisfied with the results of SobMaExpo 2023.
And more than 77% companies-participants consider it important and necessary to exhibit in this unique private label market exhibition in Russia.
SobMaExpo is the only exhibition in Russia for professionals in the field of contract manufacturing and private label.
The next SobMaExpo (IPLS) will be held on April 9-10, 2024 traditionally at Crocus Expo in Moscow. Market leaders will again gather to exchange experience in solving business issues in rapidly changing conditions, present their latest developments and innovations in contract production and find reliable partners.
Post show photo report you can see and download from this link.
For any questions, please contact SobMaExpo team.